1. "Customer Economics" Workshop

from £4,000.00

Make customer insights drive your bottom line

What is it?
A structured one-day session where we evaluate your customer intelligence, identify missing insights, and create a clear roadmap for using customer data to make better strategic decisions

The Problem:
While 80% of CEOs believe their companies deliver "superior customer experience," only 8% of customers agree (Bain & Company). This gap exists because most businesses confuse customer awareness with customer centricity.

The Solution:
This workshop helps you prepare for your yearly planning. Instead of just talking, we'll work hands-on with your team to look at your customer information and make sure it's actually useful.

Together, we'll figure out:

  • How customer-centric your business really is

  • Where your customer understanding falls short

  • How to build systems to capture and act on genuine customer insights

  • How to create alignment between customer needs and business decisions

Part of the Diagnosis track
1-day workshop, up to 12 participants

Business size:
participants:

Make customer insights drive your bottom line

What is it?
A structured one-day session where we evaluate your customer intelligence, identify missing insights, and create a clear roadmap for using customer data to make better strategic decisions

The Problem:
While 80% of CEOs believe their companies deliver "superior customer experience," only 8% of customers agree (Bain & Company). This gap exists because most businesses confuse customer awareness with customer centricity.

The Solution:
This workshop helps you prepare for your yearly planning. Instead of just talking, we'll work hands-on with your team to look at your customer information and make sure it's actually useful.

Together, we'll figure out:

  • How customer-centric your business really is

  • Where your customer understanding falls short

  • How to build systems to capture and act on genuine customer insights

  • How to create alignment between customer needs and business decisions

Part of the Diagnosis track
1-day workshop, up to 12 participants

  • Essential Documentation:

    • Latest brand health tracker and funnel metrics

    • Current and previous year's business/brand plan

    • Financial results and targets (past year and upcoming)

    • Market segmentation and competitive analysis

    • Examples of recent customer initiatives

    Key People:

    • Decision makers who can drive change

    • Team members from customer-facing roles

    • Someone who understands your data/analytics

    Most Important:

    • An open mind to challenge assumptions

    • Authority to implement changes

    • Commitment to act on insights

      Part of the Diagnosis Track:

    This foundational session ensures your team is prepared to take on follow-up workshops in the Diagnosis Track. Together, these workshops build a comprehensive understanding of your audience to drive strategic focus, positioning, and marketing effectiveness.

    • You'll Walk Away With:

      • An honest assessment of your current customer centricity

      • Clear view of gaps between perception and reality

      • Practical tools to gather meaningful customer insights

      • Strategic framework for customer-led decision making

      • Action plan to align your organization around customer needs

      This Workshop Isn't:

      • A validation of existing assumptions

      • Just another customer satisfaction exercise

      • A superficial review of NPS scores

      • A quick fix for misaligned strategy

  • One full day for the workshop

    • Additional time needed afterward to implement what you learn

    • Possible need for extra research or data collection

    • Team involvement required for successful implementation

    Your Investment Beyond the Workshop:

    • Time to gather and organize customer data

    • Resources for additional research if needed

    • Team meetings to implement what you learn

    • Possible technology or tools updates

  • This Workshop is Right for You If:

    • You have basic customer data but need help making sense of it

    • Your team is ready to spend time on implementation

    • You're planning your yearly strategy

    • Different departments need to work better together using customer insights

    This Workshop May Not Be Right for You If:

    • You don't have any customer data yet

    • You need immediate results without follow-up work

    • You're looking for a complete end-to-end solution

    • Your team doesn't have time for implementation

    • Audit Your Customer Data: Learn how to evaluate the quality, relevance, and timing of your current data to ensure it supports confident decision-making.

    • Bridge Data Gaps: Identify missing insights and create a plan to close gaps in customer understanding.

    • Distill Actionable Insights: Focus on what can be applied immediately to inform next year’s strategies and objectives.

    • Connect Data to Strategic Goals: Align customer insights with the broader marketing and sales funnel, ensuring seamless integration into your annual and long-term plans.

    • Build Cross-Team Alignment: Establish a shared understanding of your customers across teams to reduce misalignment during planning cycles.