6. The "Brand Values" Workshop

from £4,000.00

Transform brand values from wall art to profit drivers

What is it?
A one-day strategic workshop that helps leadership teams develop and activate values that actually drive business decisions and performance. We'll create a framework that turns abstract values into practical tools for daily decision-making.


The Problem:
Most organisations treat values as a tick-box exercise, resulting in:

  • Generic statements that don't guide real decisions

  • Values disconnected from recruitment, performance, and rewards

  • Inconsistent decision-making across teams

  • Heavy reliance on senior leaders for everyday choices

The Solution:
A practical framework for developing values that become your organization's decision-making engine. We'll show you how to:

  • Create values that reflect leadership's true beliefs about "how things should be done around here"

  • Build systems that embed values into recruitment, performance management, and rewards

  • Develop practical tools for value-based decision-making at all levels

  • Transform values into everyday business questions and prompts

  • Enable confident, consistent decisions even when leaders aren't present

One-day workshop, essential C-suite participation required
Part of the Brand Strategy track
1-day workshop, up to 12 participants

Business size:
participants:

Transform brand values from wall art to profit drivers

What is it?
A one-day strategic workshop that helps leadership teams develop and activate values that actually drive business decisions and performance. We'll create a framework that turns abstract values into practical tools for daily decision-making.


The Problem:
Most organisations treat values as a tick-box exercise, resulting in:

  • Generic statements that don't guide real decisions

  • Values disconnected from recruitment, performance, and rewards

  • Inconsistent decision-making across teams

  • Heavy reliance on senior leaders for everyday choices

The Solution:
A practical framework for developing values that become your organization's decision-making engine. We'll show you how to:

  • Create values that reflect leadership's true beliefs about "how things should be done around here"

  • Build systems that embed values into recruitment, performance management, and rewards

  • Develop practical tools for value-based decision-making at all levels

  • Transform values into everyday business questions and prompts

  • Enable confident, consistent decisions even when leaders aren't present

One-day workshop, essential C-suite participation required
Part of the Brand Strategy track
1-day workshop, up to 12 participants

  • This workshop won't write your values for you.

    Instead, it provides the strategic framework, tools, and processes for your leadership team to develop and activate authentic values in-house. Additional consultancy support is available if needed.

    This workshop is most effective when:

    • Your CEO/MD is actively involved in the preparation and workshop

    • Your leadership team is committed to role-modeling new values

    • You're ready to align HR systems with your values

    • You're prepared to make tough decisions based on value alignment

      Prerequisites To get the most from this workshop, you should have:

      • A defined brand positioning

      • Clear business objectives

      • Decision-makers who can drive organizational change

  • Morning Session:

    • Examine what makes brand values effective

    • Assess your current values against best practices

    • Identify gaps between values and brand experience

    • Map values to customer expectations

    Afternoon Session:

    • Create activation plan for priority values

    • Develop measurement frameworks

    • Build cross-functional accountability

    • Design implementation roadmap

  • Before:

    • Gather current value statements and guidelines

    • Collect employee and customer feedback

    • Review competitor positioning

    • Prepare examples of business decisions

    During:

    • Full day of active participation

    • Decision-making capability

    • Cross-functional representation

    After:

    • Leadership alignment sessions

    • Team communication planning

    • Regular implementation reviews

    • C-suite executives

    • Brand and marketing leaders

    • HR and culture leaders

    • Department heads

    • Change management teams

  • You'll learn how to:

    • Create values that guide real business decisions

    • Build measurement systems for value activation

    • Align values with customer expectations

    • Drive cross-functional accountability

    • Transform values from words to actions

    You'll Benefit If:

    • Your values feel generic or disconnected

    • You're struggling with consistency across teams

    • You want to strengthen your culture

    • You need better decision-making frameworks

    Consider Other Options If:

    • You're not ready to challenge existing values

    • You lack leadership buy-in for change

    • You need immediate tactical solutions