4. The "Persona" Workshop

from £4,000.00

A hands-on workshop helping your teams transform surface-level personas into strategic tools.

The Challenge Most personas capture trivial information ("has a dog, likes coffee") rather than insights that drive business decisions. This relegates marketing to surface-level execution rather than strategic leadership.

The Solution Create data-driven personas that inform product development, guide marketing strategy, and align cross-functional teams.

Part of the Customer Understanding track

1-day workshop, up to 12 participants

Business size:
participants:

A hands-on workshop helping your teams transform surface-level personas into strategic tools.

The Challenge Most personas capture trivial information ("has a dog, likes coffee") rather than insights that drive business decisions. This relegates marketing to surface-level execution rather than strategic leadership.

The Solution Create data-driven personas that inform product development, guide marketing strategy, and align cross-functional teams.

Part of the Customer Understanding track

1-day workshop, up to 12 participants

The inconvenient reality:

9 times out of 10, the personas I've seen capture trivial, trite information that bears no meaningful relation to how businesses target, engage or retain customers.

Do they have a dog? Great... if you're a pet food business. Otherwise, who cares?

REAL, DATA-DRIVEN customer personas are critical to forming business strategy. Without them, marketing teams are relegated to being the colouring-in department. This workshop is about creating effective, data-backed personas that resonate across marketing, sales, and product teams.

Learning objectives:

  • Master techniques for creating detailed, actionable customer personas

  • Develop a process for keeping personas updated and relevant

  • Learn how to use personas to guide decision-making across departments